Indian-Inspired Ales

Chef Maneet Chauhan's Brewery Celebrates the Flavors of India

Chef Maneet Chauhan is opening a brewery where the beers will feature the flavors of India in brewed creations like Mango IPA and Coconut Brown Porter.

Maneet Chauhan -- a judge for Food Network's 'Chopped' -- first had the idea to brew her own beer when she was coming up with beverage pairings for her restaurant, the Chauhan Ale & Masala House. She was unsatisfied with the selections that usually accompany Indian cuisine: sweet wines or cocktails that cut the spice in the dishes. Instead, she wanted to accentuate the heat and complexity of her menu. She began experimenting with brewing beer out of her home in Nashville, Tennessee. The beer has now become popular enough that Chef Maneet Chauhan is opening the Mantra Brewery to package the beer for ale lovers to enjoy at home.

The art of beer enjoyment has become a popular alternative to its more expensive and exclusive cousin -- wine tasting. The exotic flavors of the Mantra Brewery meet a demand for increasingly interesting, innovative and exotic concepts for new brews.

Exotic Beer Flavors
The demand for innovative and exotic concepts for new brews is on the rise, providing an opportunity to explore the flavors of different cultures in beer making.
Beer as a Culinary Accent
Using beer as a flavorful accompaniment to food is becoming more popular, creating opportunities to explore new flavor pairings and enhance dining experiences.
Home Brewing Trend
The popularity of home brewing is growing, creating a market for packaged craft beers that can be enjoyed at home.

Who This Affects Most

Craft Beer
The craft beer industry can explore incorporating exotic and innovative flavors into their brews.
Culinary
The culinary industry can explore using beer as a flavorful accent to enhance the dining experience.
Homebrewing
The homebrewing industry can capitalize on the growing popularity of craft beer by offering packaged craft beers for enthusiasts to enjoy at home.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 23%
Freshness 8%

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