PUMA Showcases the New 2022/23 Manchester City Away Kits
PUMA recently showcased a new look, the '2022/23 Manchester City Away,' which have been seamlessly crafted to honor the heritage of the iconic football club. It draws inspiration from the original 1969 FA Cup Final and the League Cup and European Cup Winner's Final that took place in 1070.
During this time, the club wore red and black stripes applied on the tops vertically. The new jersey gets two versions -- one of which is a replica of the aforementioned original look and an authentic version that has the sportswear label's dryCELL sweat-wicking technology applied to the apparel. The replica iteration is entirely made from polyester, and the authentic also has the ULTRAWEACE performance fabric.
Image Credit: PUMA
During this time, the club wore red and black stripes applied on the tops vertically. The new jersey gets two versions -- one of which is a replica of the aforementioned original look and an authentic version that has the sportswear label's dryCELL sweat-wicking technology applied to the apparel. The replica iteration is entirely made from polyester, and the authentic also has the ULTRAWEACE performance fabric.
Image Credit: PUMA
Trend Themes
1. Football Club Heritage-inspired Kits - Designing football club kits that honor the team's heritage creates an opportunity for nostalgia-driven purchases.
2. Drycell Technology Integration - Integrating dryCELL technology into sportswear appeals to athletes who prioritize comfort and performance during physical activity.
3. Replica and Authentic Iterations - Offering both replica and authentic iterations of sportswear creates pricing options for consumers with varying budgets.
Industry Implications
1. Sportswear - Companies in the sportswear industry should focus on creating heritage-inspired kits with innovative technology integration to appeal to athletes who prioritize performance.
2. Retail - Retailers should focus on offering both replica and authentic iterations of sportswear to appeal to consumers with varying budgets.
3. Fashion - Fashion designers should consider incorporating nostalgia-driven designs into sportswear to appeal to consumers who want stylish and functional clothing.
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