'Man Cave Craft Meats,' a Minnesotan craft butcher based out of Minneapolis, has recently rebranded as part of a big move for the company. Minneapolitans might be familiar with Man Cave Craft Meats from the local butcher's tent at the Minneapolis Farmers Market, but the company is expanding beyond that hyper-local venue and into grocery store across the country.
The biggest aspect of the rebrand for Man Cave Craft Meats isn't to the ethos of the company, but rather in how that ethos is embodied. The new meat packaging now features a burly man wearing a butcher's apron. With crossed, tattooed arms and a thick beard, the paper slip shows off the company's tough, no-nonsense attitude when it comes to their meat products.
As such packaging makes clear, Man Cave's products are aimed at people who are serious about quality craft meats.