The Maltesers Bunny Orange has been unveiled by Mars Wrigley UK as part of its Easter range for 2021 that will offer consumers a way to switch up their traditions a bit and enjoy a refreshingly citrusy treat.
The zesty product comes in the form of a friendly chocolate bunny that is paired with orange flavor in the mix to help satisfy consumers with a penchant for citrusy confections. The treat will be priced at 61p and is focused on offering a treat to kick off the season as well as a product for use in Easter egg hunts.
Marketing Director at Mars Wrigley UK Kerry Cavanaugh explained the inspiration behind the Maltesers Bunny Orange further saying, "We know that the flavor orange is a distinctly British taste that has seen a huge zesty makeover in recent years. While we often see the orange trend boom during the holiday season, we know that consumers love the flavor all year round which is why we’re ensuring the ‘choc-work’ continues into the new year and beyond. In what has been a challenging year for retailers, we know this exciting NPD will bring a new zest for life into sales and get consumers excited about the category once again.”