If you're tired of giving out chocolate bunnies for Easter, Hershey's has just unveiled a delicious new option: Twizzlers Bunnies.
Available in stores now ahead of Easter 2022, the new Twizzlers Bunnies are the latest addition to Hershey's seasonal lineup. The new product consists of bite-sized licorice treats shaped into the profile of tiny bunnies. As for the taste, the new bunnies are actually cherry-flavored, which is a slight departure from the traditional strawberry-flavored Twizzlers twists. As the online description reads: "A group of rabbits is called a fluffle, but bunnies that are cute, red and cherry flavored, we call them delicious! TWIZZLERS Easter Bunnies Cherry Flavored Candy is a wonderful treat to tuck into Easter baskets or for snacking between egg hunts."
Image Credit: Hershey's
What Makes This Trend Stand Out
- Festive Flavored Confectionery
- Focusing on producing products with flavors that relate to different occasions and festivals can lead to disruptive innovation opportunities.
- Unique Seasonal Shapes
- Creating unique shapes for seasonal confectioneries can result in disruptive innovation opportunities.
- Eco-friendly Packaging
- Switching to eco-friendly packaging options for seasonal confectionery items can lead to disruptive innovation opportunities as customers are now more keen on sustainable packaging.
Sectors Adopting This
- Confectionery
- Incorporating unique shapes and flavors for seasonal confectionery items can drive sales and attract customers.
- Holiday Seasonal Products
- Developing a range of seasonal themed products can result in more sales opportunities for retail stores during peak holiday seasons.
- Sustainable Packaging
- The shift to environmentally conscious products continues to grow, leading to increased demand for eco-friendly packaging in the food and beverage industry.
