Featuring an unexpected animal on the label, the Timorous Beastie 21-Year-Old Malt Scotch Whisky is emblazoned with a sweetly illustrated mouse and takes a cute approach to liquor branding.
Designed by Douglas Laing & Co, the branding for Timorous Beastie takes a decidedly adorable approach rather than being overtly strong and serious. This helps the product to stand apart from other bottles on the market by highlighting an animal that is usually associated with being unseen, sneaky and, above all, quite cute.
The Timorous Beastie 21-Year-Old Malt Scotch Whisky has, as the name denotes, been aged for 21 years and is only available in extremely limited supplies. A mere 2,718 bottles have been created which drives home that the product will not last long on the market.
Mousey Liquor Branding
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