Malibu is introducing a new kind of sparkling malt beverage called Malibu Splash that was created as a simple and refreshing option for the summer. The drinks are packaged in slim, portable 12-ounce cans that are easy to chill and ready to drink from, supporting a range of occasions. Malibu Splash is available in fruity flavors like Strawberry, Lime, Passion Fruit and Pineapple, all of which prominently feature the flavor of coconut and come in at 5% ABV.
Over the last few summers, consumers have been thoroughly enjoying sparkling water and hard seltzer drinks, and Malibu Splash has the potential to appeal to consumers who are looking to experience a bubbly version of a familiar product in a light and refreshing new way.
Image Credit: Malibu