If you want to see Ed Helms swallow a sword, Elizabeth Banks get pies thrown at her face or David Arquette perform magic tricks as the 'Real Magic Mike,' then you'll have to provide a donation to the Malarious project. Malarious is a charitable video series that features 30 different celebrities in 24 unique videos featuring offbeat content, such as stunts, tips, musings and more.
The Malarious series is hosted by College Humor and created to aid the non-profit organization Malaria No More. Each video can be 'unlocked' only through a donation, so in order to see any of your favorite celebs, which include the ones listed above as well as Allison Williams (from the TV show Girls), Rainn Wilson, Kenan Thompson, Gilbert Gottfried, Rachel Harris and more, you must donate at least $1.
What's Driving This Trend
- Charitable Video Series
- Creating branded video content that has a social impact can deepen brand engagement and increase revenue streams.
- Celebrity-endorsed Fundraisers
- Partnering with celebrities for a fundraising initiative can increase brand awareness and attract a broader donor base.
- Pay-to-unlock Content
- Implementing a paywall for exclusive content can create a new revenue stream and incentivize donations for a charitable cause.
Who This Affects Most
- Entertainment
- The entertainment industry can leverage celebrity endorsements to create viral fundraising campaigns that promote both entertainment and charitable causes.
- Non-profit
- Non-profit organizations can explore establishing content partnerships with media companies to create compelling video content that drives donations towards their cause.
- E-commerce
- E-commerce websites can explore using exclusive content and paywalls to incentivize buying behaviors and encourage customers to donate to a charitable cause.
