I love this portfolio of makeup by Mark Lim. Each shot features a different aspect of Mark Lim's style in creating an unforgettable look with cosmetics. Take a peek at the first image, for example; with only a white feathery wig, white makeup and white eyeshadow, Mark Lim has transformed a model into an avant-garde fashionable clown.
Check out the gallery above and the links below for more of Mark Lim's extensive makeup portfolio.
Implications - Avant-garde makeup displays and costume jewelry were once considered factors of an artistic counter-culture world; however, the bold looks that these all-white cosmetics and other avant-garde features provide are highly appealing to modern consumers. In this day and age, consumers enjoy purchasing products that allow them to stand out from the crowd.
Key Themes Behind This Trend
- All-white Cosmetics
- Disruptive innovation opportunity: Develop a line of all-white cosmetics that cater to modern consumers who want to make a bold statement with their makeup.
Where This Applies
- Makeup and Cosmetics
- Disruptive innovation opportunity: Embrace avant-garde makeup and create unique products that appeal to consumers looking to express their individuality.
