In the past few years, sponge applicators have become must-have makeup blenders for both women and professional makeup artists who desire flawless applications. Some of the problems with these reusable sponges is that they absorb a lot of a liquid cosmetic and need to be frequently washed for hygienic purposes.
'SILISPONGE' is the name of a new kind of makeup blender from Molly Cosmetics that is made with just Silicone—as such, the soft, squishy pad resembles something like a padded bra insert or an implant.
The SILISPONGE improves upon some of the issues that cosmetic consumers face when it comes to the use of a sponge applicator. SILISPONGE doesn't absorb any product, which means that a consumer is able to waste less, and it is exceptionally easy to keep clean.
What's Driving This Trend
- Silicone Beauty Tools
- The rise of Silicone Beauty Tools presents a disruptive innovation opportunity in the cosmetic applicator industry.
- Non-absorbent Applicators
- Non-Absorbent Applicators are a trend with disruptive innovation potential in the makeup industry to improve product conservation and easy cleaning for consumers.
- Hygienic Beauty Tools
- Hygienic Beauty Tools, like Molly Cosmetics' 'SILISPONGE', are an emerging trend offering a disruptive innovation opportunity to the beauty industry to boost consumer health and safety.
Who This Affects Most
- Cosmetic Applicator
- The cosmetic applicator industry can benefit from using Silicone, creating non-absorbent makeup blenders capable of better serving consumers with easy-cleaning features.
- Makeup Production
- The trend for Non-Absorbent Applicators presents a disruptive innovation opportunity for makeup production companies to create beauty products with enhanced and more eco-friendly features.
- Health Industry
- Hygienic Beauty Tools can support the medical and health industry by reducing germs spread through personal care, bringing a disruptive innovation opportunity to promote better health and safety practices in the industry.
