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Celebrity Charity Backlash

Brad Pitt's New Orleans Make It Right Project Receives Criticism

— November 29, 2009 — Pop Culture
Where so many government agencies failed, Brad Pitt stepped in to get things done. What could possibly go wrong with that? Well, it appears that the Make It Right Project may have missed the mark.

While most New Orleans residents appreciate the effort, they aren’t completely sure that the fancy homes that Pitt’s project is building are appropriate. Stylish green housing is now cropping up among the few surviving original homes of the Lower Ninth Ward, and they aren’t exactly identical.
Trend Themes
1. Disruption of Celebrity Charity - Celebrity charity events and projects will face scrutiny as the public becomes more aware of the impact of their actions on the communities they serve.
2. Community Approval in Social Projects - Community input and collaboration will become an important factor for the success of social projects.
3. Sustainability in Housing Projects - The sustainability of housing projects will be a major factor in community acceptance and long-term success.
Industry Implications
1. Non-profit Organizations - Non-profits will need to be vigilant in ensuring that their projects align with the community's needs and desires to avoid backlash and project failure.
2. Architecture and Construction - Architects and developers will need to incorporate community feedback and implement sustainable practices for socially-focused housing projects.
3. Celebrity Endorsement - Celebrities and their teams will need to carefully consider the potential impact of their projects and adjust plans accordingly to avoid negative attention and backlash.
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