Driver & Aguilar's Magnum Campaign is Bursting With Flavor

 - Jul 21, 2011
References: & ba-reps
Diver & Aguilar are the photographers behind the Magnum campaign for ice cream bars. The company has developed a technology that allows them to fill their ice cream bars with a type of liquid chocolate.

Diver & Aguilar has been commissioned to capture this new process on film. The pair used a combination of high-speed photography and special effects such as small explosives and detonators to explode the sweet snacks. They also used a computer that fed them with calculations of what exact time they needed to take a photo and get the shot. The results are absolutely captivating and the Magnum campaign does an excellent job in enticing future customers while informing them why this product is different.