Fashion photographer Guy Aroch used his signature sun-kissed filter to shoot 'The Magic Gap,' a short film for NOWNESS' weekly #DefineBeauty series.
Aroch's submission to the series explores the the thigh-gap obsession. He explains, “It was more a comment on the mysterious fixation women have, because as a male, I didn’t even know it was a thing.”
The film features shots of model's pelvises amidst a dreamy, 1970s-hued New York landscape. Aroch asked passers-by to define the elusive "magic gap," without specifying that he was referring to a thigh-gap. His intent was to be as unobtrusive -- almost borderline voyeuristic -- as possible while making the film. He notes that a whopping 99% didn't give him the answer he was looking for, though he didn't bother correcting them after the fact.
Key Themes Behind This Trend
- Body Image Obsession
- Exploring the fixation on physical features and the impact on individuals' self-perception and mental health.
- Unconventional Photography Techniques
- Using unique filters and settings to create captivating and thought-provoking visual content.
- Exploring Gender Perceptions
- Examining how societal expectations and stereotypes influence individuals' perspectives and self-expression.
Where This Applies
- Fashion and Beauty
- Opportunity to challenge traditional beauty standards and promote inclusivity and body positivity.
- Film and Photography
- Innovative approaches to storytelling and visual aesthetics that challenge norms and provoke meaningful discussions.
- Social Media and Digital Content
- Creating engaging and shareable content that sparks conversations and encourages self-reflection.
