Dr. Bronner’s Magic All-One Chocolate Uses Regenerative Cocoa Beans
Laura McQuarrie — May 22, 2021 — Lifestyle
Dr. Bronner's, a brand that is known for its natural soap, is venturing into the creation of vegan, organic and fair trade Magic All-One Chocolate bars. David Bronner, Cosmic Engagement Officer of Dr. Bronner’s, says "When we learned that many of the 800 farmers who supply our Regenerative Organic Certified Serendipalm project in Ghana also grew cocoa, it was a perfect opportunity to grow our partnership with fair trade farmers by developing these cocoa beans and other ingredients."
Made with 70% dark chocolate from regenerative organic cocoa beans and sweetened with lower-glycemic coconut sugar, the Magic All-One Chocolate bars are being introduced in varieties like Salted Whole Almonds, Crunchy Hazelnut Butter and Smooth Coconut Praline.
Made with 70% dark chocolate from regenerative organic cocoa beans and sweetened with lower-glycemic coconut sugar, the Magic All-One Chocolate bars are being introduced in varieties like Salted Whole Almonds, Crunchy Hazelnut Butter and Smooth Coconut Praline.
Trend Themes
1. Regenerative Agriculture - The use of regenerative organic cocoa beans for chocolate production presents an opportunity to incorporate regenerative agriculture practices in the chocolate industry.
2. Ethical Consumption - The rise of ethical consumption and the demand for vegan, fair trade, and organic products present an opportunity for chocolate companies to appeal to conscious consumers through similar products.
3. Alternative Sweeteners - The use of lower-glycemic coconut sugar as a sweetener presents an opportunity for chocolate companies to explore alternative sweeteners that cater to health-conscious consumers with sweet cravings.
Industry Implications
1. Organic and Vegan Confectionery - The development of vegan, organic, and fair trade chocolate bars presents an opportunity for companies in the confectionary industry to expand their customer base by catering to ethical and health-conscious consumers.
2. Regenerative Agriculture - The cocoa industry has the opportunity to incorporate regenerative agriculture practices in their production process, which can benefit farmers, the environment, and the final product quality.
3. Alternative Sweeteners - The use of alternative sweeteners in the chocolate industry, such as coconut sugar and stevia, presents an opportunity for companies to offer healthier options that meet the needs of health-conscious consumers without compromising taste.
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