A graphic design company in Stockholm has come up with a pretty ingenious way to reuse their old glossy magazines. The office has entire walls plastered in old magazines, with only the spines displayed.
Designed by Elding Oscarson, the magazine wallpaper serves as an eye-catching focal point in the office and seems to provide the staff of the advertising company a source of inspiration. Check it out in the gallery above!
Implications - In the last few years, there has been an increased importance placed on using found materials in product design and marketing. A company can benefit from this fad by creating a series of products or advertising that relies solely on sustainable goods. This allows the company to market itself as environmentally evolved, and a true innovator in the eco-movement.