Diptyque Celebrates Its History With First Wallpaper Collection
Niko Pajkovic — January 18, 2022 — Art & Design
References: diptyqueparis & design-milk
Luxury French fragrance brand Diptyque has announced the launch of its first-ever wallpaper collection. The new series will consist of ten signature designs borrowed directly from La Maison’s archive, paying tribute to the brand's founders: Desmond Knox-Leet, Christiane Montadre-Gautrot, and Yves Coueslant.
The commemorative collection celebrates the brand's 60-year history, leveraging its iconic visuals and art-deco designs. As a result, the wallpaper styles arrive in a variety of rich patterns, all boasting soothing hues, and nuanced textures. In order to create the collection, the brand opted to use a digital printing technique that utilizes non-woven paper instead of fabric. The company's method is both sustainable and highly precise, allowing them to print upwards of 20 colors on a single sheet.
Image Credit: Diptyque
The commemorative collection celebrates the brand's 60-year history, leveraging its iconic visuals and art-deco designs. As a result, the wallpaper styles arrive in a variety of rich patterns, all boasting soothing hues, and nuanced textures. In order to create the collection, the brand opted to use a digital printing technique that utilizes non-woven paper instead of fabric. The company's method is both sustainable and highly precise, allowing them to print upwards of 20 colors on a single sheet.
Image Credit: Diptyque
Trend Themes
-
Commemorative Wallpaper Collections — The trend of creating wallpaper collections that pay tribute to a brand's history can be seen as an opportunity for luxury and lifestyle brands to deepen their ties to their customers.
-
Digital Printing Techniques — The trend of utilizing digital printing techniques to create sustainable wallpapers can be seen as an opportunity for companies to reduce their ecological footprint and appeal to environmentally conscious consumers.
-
Iconic Visuals and Art-deco Designs — The trend of incorporating iconic visuals and art-deco designs in wallpaper collections can be seen as an opportunity for companies to create a unique and nostalgic experience for consumers while leveraging their brand's history.
Industry Implications
-
Luxury Fragrance Industry — The luxury fragrance industry can utilize commemorative wallpaper collections to expand their product offering and leverage their brand's history.
-
Home Decor Industry — The home decor industry can benefit from utilizing digital printing techniques to create sustainable wallpapers that appeal to environmentally conscious consumers.
-
Art and Design Industry — The art and design industry can incorporate iconic visuals and art-deco designs in wallpaper collections to create unique and nostalgic experiences for consumers and showcase their creativity.
1.6
Score
Popularity
Activity
Freshness
