As editions of print publications struggle to compete with the freshness and volume of content that's available on the Internet for free, there is a need for eye-catching magazine cover designs to be created in order to boost sales and subscriptions. Christian magazine Faith Today's July and August 2016 cover is a perfect example of this.
The cover design takes inspiration from the current popularity of adult coloring books and features an entirely black and white line drawing illustration on its front that depicts a series of of plants and flowers around a stained glass window.
Coloring in the magazine cover design gives Faith Today readers the chance to win a copy of 'Restore My Soul,' a devotional coloring book by Ann-Margaret Hovsepian, when they share their colorful creations to social media.
Key Themes Behind This Trend
- Coloring-in Covers
- Magazines are adopting the adult coloring book trend to increase readership and audience engagement.
- Interactive Covers
- Magazines are engaging with audiences using interactive and creative cover designs.
- Social Media Promotions
- Magazines are using social media to promote interactive cover designs and encourage reader engagement.
Where This Applies
- Print Media
- Print media companies can adopt interactive cover designs to attract more readers and stay competitive.
- Book Publishing
- Book publishers can increase engagement with readers by creating coloring book versions of their titles.
- Social Media Marketing
- Social media marketing companies can work with print media companies to promote interactive covers on social media platforms.
