The Magali's Workout System 'Reborn' ads make quite the statement. The ads feature two grown adults made-up and in the fetal position as if they were just born. The ad reads, "We push you to the limit so you can feel alive again." This is definitely a daring statement when referring to fitness equipment.
Dangerously blurring the line between inspiring and disturbing, the Magali's Workout System 'Reborn' ads are memorable to say the least.