Cars are often depicted as convenient and powerful, but they are hardly ever portrayed as a way to relax; nevertheless, that is exactly what the Madison Rent a Car campaign has decided to do. Granted, it is a series of prints ads for car rentals, not the cars themselves. It appeals to tired tourists who still have a lot to do on their agenda.
Conceived and executed by Buenos Aires-based ad agency McCann Erickson, the Madison Rent a Car campaign turns the rental cars into sublime foot baths. Paired with the simple tag line "Walk less," the ad campaign offers a welcomed alternative to being on one's feet all day. It was illustrated by Nacho Coste and photographed by Buena Vista.
What Makes This Trend Stand Out
- Relaxation-driven Automobile Advertising
- Adopting relaxation as a selling point in the automobile industry presents an untapped market that could create new streams of revenue.
- Soothing Personalized Experiences
- Providing a unique personalized experience to customers by incorporating ease and relaxation into the car rental experience could improve customer satisfaction.
- Campaigns Focusing on Health Benefits
- Campaigns that highlight the health benefits one can attain through using car rentals that offer relaxation would be well-received in the tourism industry.
Sectors Adopting This
- Automobile Rental Industry
- Car rental companies can incorporate calming experiences into their business model to appeal to those looking for a more relaxing travel experience.
- Advertising Industry
- Due to the success of this type of advertising campaign, car rental companies may consider seeking out advertising firms that specialize in relaxation-driven campaigns.
- Hospitality and Tourism Industry
- Hospitality and Tourism companies could form strategic partnerships with car rental companies that offer relaxation-focused services, providing an enhanced, reliable and well-rounded customer experience.
