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Madeleine by Amy Radcliffe is a More Instinctual Memory Tease

 - Jul 2, 2013
References: amyradcliffe & psfk
Madeleine by Amy Radcliffe, a student at Central Saint Martins, is at its core a camera that captures scents in place of images. Considering how powerful that particular sense is when it comes to memories, it is only natural that some people would be attracted to the notion of being able to save it for nostalgia's sake. Yet while recording visual memories has never been easier, odour-based ones have been left in the dust.

According to PSFK, Madeleine by Amy Radcliffe "draws on "headspace capture" techniques pioneered in the 1970s by Swiss fragrance chemist Roman Kaiser, for obtaining the composition of rare botanical scents for the perfume industry." The retro design of the 'camera' references this 70s heritage in a striking way.