Madeleine by Amy Radcliffe, a student at Central Saint Martins, is at its core a camera that captures scents in place of images. Considering how powerful that particular sense is when it comes to memories, it is only natural that some people would be attracted to the notion of being able to save it for nostalgia's sake. Yet while recording visual memories has never been easier, odour-based ones have been left in the dust.
According to PSFK, Madeleine by Amy Radcliffe "draws on "headspace capture" techniques pioneered in the 1970s by Swiss fragrance chemist Roman Kaiser, for obtaining the composition of rare botanical scents for the perfume industry." The retro design of the 'camera' references this 70s heritage in a striking way.
More Stats +/-
3D Smartphone Lenses
Hybrid Camera Concepts
Mini Telescopic Phone Accessories
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.