Upcycled Botanical Gins

Clean the Sky - Positive Eco Trends & Breakthroughs

Mad City Botanical Rum Uses a Natural By-Product of the Sugar Industry

— July 27, 2020 — Eco
Mad City Botanical Rum is a product from Foxhole Spirits that's said to take "white rum to new and extraordinary heights" and it does to in a way that blends four certified fair trade rums from Jamaica, Guyana, Dominican Republic and Barbados. The product also boasts sugar cane molasses, which is a natural by-product of the sugar industry. By combining these unique ingredients, Foxhole Spirits clarifies that this isn't a flavored or spiced rum but something that is deserving of a category of its own.

As James Oag-Cooper, co-founder and managing director of Foxhole Spirits, describes: “Our goal has always been to prove that using sustainably-sourced, surplus materials can create spirits better than those that use grown for, single-purpose materials."

Image Credit: Mad City

Trend Themes

  1. Upcycled Spirits — Utilizing surplus or by-products to create new and unique spirit categories.
  2. Fair Trade Alcohol — Blending certified fair trade rums from various countries to create innovative alcohol products.
  3. Natural Ingredient Spirits — Creating new and distinctive spirit flavors by utilizing natural by-products or unique ingredients.

Industry Implications

  1. Spirits Industry — Innovations in sustainable sourcing, fair trade, and utilizing new ingredients to create unique product categories.
  2. Agricultural Industry — New revenue streams from utilizing by-products and surplus materials from crops for use in the spirits industry.
  3. Fair Trade Organizations — Promoting fair trade partnerships and collaborations for the production of innovative and sustainable alcohol products.
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