What is the trend of hybrid pastry?

There is a trend of combining two different pastries to create a new hybrid pastry which could be explored by bakeries and pastry chefs.

What is the trend of fusion flavors?

The creation of new and unique flavor fusions, like the 'Macaronut', is a trend that can be leveraged by culinary professionals in the bakery and dessert industry.

What is the trend of charitable food offerings?

There is a trend of offering a percentage of proceeds from a special food item or the sale of a limited-time offering towards charitable organizations, which can be adopted by restaurants, cafes or food establishments.

What are the implications for the bakery industry?

Bakeries can adopt the trend of hybrid pastries, like the 'Macaronut', to create unique and delicious offerings for their customers.

What are the implications for the dessert industry?

The trend of fusion flavors can be applied by pastry chefs and dessert professionals to create new and exciting desserts that appeal to customers' taste buds.

What are the implications for the food charity industry?

Restaurants, cafes and food establishments can participate in charitable food offerings, similar to the 'Macaronut', while also contributing towards a good cause.

Hybrid Donut Macarons : Macaronut

Seasonal Pumpkin-Flavored Macarons Image 1

Collaborative Chocolatier-Crafted Donuts Image 1

Collaborative Chocolatier-Crafted Donuts Image 2

Collaborative Chocolatier-Crafted Donuts Image 3

Collaborative Chocolatier-Crafted Donuts Image 4

Collaborative Chocolatier-Crafted Donuts Image 5

The 'Macaronut' is a Cross Between Two Different Pastries

Katherine Pendrill — March 9, 2016 — Lifestyle

References: macarondaynyc & bustle

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March 20th is National Macaron Day and pastry chef François Payard is celebrating the occasion with a delicious new treat called the 'Macaronut.' While the delicate French pastries are already available in a wide variety of weird and wonderful flavors, now the bite-sized deserts are receiving an American-style makeover.

The Macaronut is a cross between a French macaron and an American-style donut. The base of the dessert consists of a large macaron with a punched out center. Instead of traditional macaron filling, the pastry is stuffed with strawberry creme and decorated with sprinkles. The result is a decadent treat that combines the best parts of the two beloved pastries.

On National Macaron Day, fans can go to François Payard to sample the hybrid creation for free. A percentage of proceeds from any additional macarons purchased will go towards the charity City Harvest, which helps to feed the homeless.

Trend Themes

Hybrid Pastry — There is a trend of combining two different pastries to create a new hybrid pastry which could be explored by bakeries and pastry chefs.
Fusion Flavors — The creation of new and unique flavor fusions, like the 'Macaronut', is a trend that can be leveraged by culinary professionals in the bakery and dessert industry.
Charitable Food Offerings — There is a trend of offering a percentage of proceeds from a special food item or the sale of a limited-time offering towards charitable organizations, which can be adopted by restaurants, cafes or food establishments.

Industry Implications

Bakery — Bakeries can adopt the trend of hybrid pastries, like the 'Macaronut', to create unique and delicious offerings for their customers.
Dessert — The trend of fusion flavors can be applied by pastry chefs and dessert professionals to create new and exciting desserts that appeal to customers' taste buds.
Food Charity — Restaurants, cafes and food establishments can participate in charitable food offerings, similar to the 'Macaronut', while also contributing towards a good cause.

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