March 20th is National Macaron Day and pastry chef François Payard is celebrating the occasion with a delicious new treat called the 'Macaronut.' While the delicate French pastries are already available in a wide variety of weird and wonderful flavors, now the bite-sized deserts are receiving an American-style makeover.
The Macaronut is a cross between a French macaron and an American-style donut. The base of the dessert consists of a large macaron with a punched out center. Instead of traditional macaron filling, the pastry is stuffed with strawberry creme and decorated with sprinkles. The result is a decadent treat that combines the best parts of the two beloved pastries.
On National Macaron Day, fans can go to François Payard to sample the hybrid creation for free. A percentage of proceeds from any additional macarons purchased will go towards the charity City Harvest, which helps to feed the homeless.
Key Themes Behind This Trend
- Hybrid Pastry
- There is a trend of combining two different pastries to create a new hybrid pastry which could be explored by bakeries and pastry chefs.
- Fusion Flavors
- The creation of new and unique flavor fusions, like the 'Macaronut', is a trend that can be leveraged by culinary professionals in the bakery and dessert industry.
- Charitable Food Offerings
- There is a trend of offering a percentage of proceeds from a special food item or the sale of a limited-time offering towards charitable organizations, which can be adopted by restaurants, cafes or food establishments.
Where This Applies
- Bakery
- Bakeries can adopt the trend of hybrid pastries, like the 'Macaronut', to create unique and delicious offerings for their customers.
- Dessert
- The trend of fusion flavors can be applied by pastry chefs and dessert professionals to create new and exciting desserts that appeal to customers' taste buds.
- Food Charity
- Restaurants, cafes and food establishments can participate in charitable food offerings, similar to the 'Macaronut', while also contributing towards a good cause.
