M4SONIC collaborated with Pringles to produce an amazingly catchy track that is made entirely of sounds from chips and chip canisters. The creative collaboration tested M4SONIC as a music producer to hone and focus his skills.
As a producer and creator of electronic dance music, beats come naturally to this music guru. However, this interesting track featured a completely new style. The beats were created by tapping the sides of the Pringles container, the top of the container and by popping off the lid. The familiar sound of crunching a potato chip was also incorporated into the soundtrack too.
The video shows the fun and interesting ways that this music producer used this chip canister to create an intensely catchy and concert-styled tune. By layering, repeating and overlapping the sounds, pure studio magic was made.
What's Driving This Trend
- Music Remixes
- The use of unconventional objects and sounds to create music remixes presents disruptive innovation opportunities in the music industry.
- Creative Collaborations
- Collaborating with non-traditional partners, such as snack food brands, opens up disruptive innovation possibilities for musicians and producers.
- Sound Sampling
- Exploring unique and everyday sounds for use in music production offers disruptive innovation potential for artists in the music industry.
Who This Affects Most
- Music Production
- The intersection of technology and unconventional sound sources presents disruptive innovation opportunities in the music production industry.
- Branding and Marketing
- Incorporating creative collaborations, like using chip canisters as musical instruments, can lead to disruptive innovation in brand marketing strategies.
- Snack Food Industry
- Exploring unconventional uses of snack food packaging, like creating music with chip canisters, opens up disruptive innovation potential in the snack food industry.
