Kengo Kuma Designs Packaging for Luxury Hotel Products
References: kkaa.co.jp & dezeen
Tokyo-based architect Kengo Kuma is tasked with creating an elegant aesthetic for a range of luxury hotel products. The client — a hospitality establishment that goes by the name of 'Aman,' seeks to elevate its business by offering its guests access to luxe skincare in premium packaging. This is the hotel's first venture into this market.
Kengo Kumo was inspired by nature and intended to communicate an organic feeling with form. As a result, the luxury hotel products boast a curvaceous body, as well as a color and texture palette that is reminiscent of wood. Moreover, the quality that the range exudes is one that is tied to tranquility and calmness.
Aman's range consisted of a total of 30 products — from face creams and body oils to milk baths and face masks.
Kengo Kumo was inspired by nature and intended to communicate an organic feeling with form. As a result, the luxury hotel products boast a curvaceous body, as well as a color and texture palette that is reminiscent of wood. Moreover, the quality that the range exudes is one that is tied to tranquility and calmness.
Aman's range consisted of a total of 30 products — from face creams and body oils to milk baths and face masks.
Trend Themes
1. Architect-designed Skincare Packaging - Opportunity for architects to collaborate with luxury brands in creating unique, aesthetically pleasing packaging for skincare products.
2. Nature-inspired Luxury Packaging - Demand for skincare packaging that conveys an organic, tranquil experience, drawing inspiration from nature.
3. Premium Hotel Skincare Product Line - Hotels expanding their offerings to include high-end skincare products, enhancing the luxury experience for guests.
Industry Implications
1. Architecture - Architects can tap into the skincare industry by designing innovative, nature-inspired packaging solutions.
2. Luxury Brands - Luxury brands can collaborate with architects to create unique, high-end skincare packaging designs that align with their brand image.
3. Hospitality - Hotels can venture into the skincare market by introducing their own line of premium products, providing an elevated experience for their guests.
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