Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Lux Soap Commercial Parodies Slasher Flicks in a Comical Way

 - Jan 19, 2014
References: adsoftheworld
The new Lux soap commercial, produced by a company called Filmakademie Baden-Württemberg, is done in the style of a slasher flick. In this comical ad, Lux soap saves the day by causing a chainsaw-welding killer to slip and fall before he can make his move. The extremely appropriate tagline featured in this short commercial reads "Save Your Skin."

This commercial, like other soap commercials, contains scenes of a beautiful woman in the shower using the product. However, this ad puts a fresh spin on an overdone approach to selling shower-related products by including a spooky murderous stranger, and turning Lux soap into a hero.

This amusing soap commercial sucks viewers in by presenting itself as a horror flick, and wins them over by turning into a funny advertisement.