A Lush AR App Drives the Package-Free Mission of the Brand
Justin Lam — June 22, 2018 — Tech
References: thecurrentdaily & psfk
A new Lush AR app is being tested and will allow customers to scan package-free products to learn everything about them. The prototype is currently available and is being tested, at a brick-and-mortar store in Milan which proudly features a full collection of package-free products. According to Adam Goswell, head of technology R&D at Lush, the ultimate goal of the Lush AR app is to further Lush's "eliminate more packaging and further educate our customers on our unique cosmetics.”
The app will leverage AR technology through a smartphone's camera and is meant to improve the customer experience in store. The Lush AR app will share details on all the ingredients within the products and will also provide information on the ethical sourcing and construction of each item. The app will also feature AI technology to some capacity that has not yet been explicitly stated.
Image Credit: Lush
The app will leverage AR technology through a smartphone's camera and is meant to improve the customer experience in store. The Lush AR app will share details on all the ingredients within the products and will also provide information on the ethical sourcing and construction of each item. The app will also feature AI technology to some capacity that has not yet been explicitly stated.
Image Credit: Lush
Trend Themes
1. Ar-driven Product Information - Opportunity for brands to use augmented reality to provide detailed product information and enhance the customer experience.
2. Package-free Products - Growing trend of eliminating packaging in product offerings to reduce waste and promote sustainability.
3. Ethical Sourcing and Construction - Increasing emphasis on providing transparent information about the ethical sourcing and construction of products.
Industry Implications
1. Beauty and Cosmetics - Innovative cosmetic brands can leverage AR technology and promote package-free products to attract environmentally conscious consumers.
2. Retail - AR-driven product information apps can enhance the in-store customer experience by providing detailed information about products and their ethical sourcing.
3. Technology - Opportunity for tech companies to develop AR and AI-powered apps that provide comprehensive product information and support the package-free movement.
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