The Rolls Royce Luminary Collection Features True Collector Cars
Justin Lam — April 3, 2018 — Autos
References: highsnobiety & luxurylaunches
The Rolls Royce Wraith is no stranger to luxury, but Rolls Royce has decided to take it a step further with the new bespoke Luminary collection. The collection is set to feature 55 unique vehicles based on the Wraith modern, but each will feature custom details. Among the host of features, the vehicles in the Luminary collection will all include a new shooting star headliner that builds upon the star headliner already offered by the British marque.
The Luminary collection is also set to feature a illuminated wood veneer, hand-woven stainless steel fabric and hand-polished stainless steel tread plates. The tread plates will contain a 1 of 50 engraving, used to further signify the bespoke design. When asked about the collection Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said the collection was a means for the company to speak "directly of our contemporary Rolls-Royce brand," and showcase it as "progressive and trailblazing; the pinnacle in hand-crafted luxury. "
The Luminary collection is also set to feature a illuminated wood veneer, hand-woven stainless steel fabric and hand-polished stainless steel tread plates. The tread plates will contain a 1 of 50 engraving, used to further signify the bespoke design. When asked about the collection Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said the collection was a means for the company to speak "directly of our contemporary Rolls-Royce brand," and showcase it as "progressive and trailblazing; the pinnacle in hand-crafted luxury. "
Trend Themes
1. Bespoke Luxury Cars - The trend for bespoke luxury cars increasingly offers opportunities for personalization and customization.
2. Unique Vehicle Collections - The trend towards unique vehicle collections demonstrates a growing consumer desire for exclusivity and individuality.
3. Illuminated Luxury Details - The trend towards illuminated luxury details in high-end cars presents opportunities for innovative and eye-catching designs.
Industry Implications
1. Luxury Car Manufacturing - Luxury car manufacturers can leverage bespoke and unique collections to differentiate their brand and offer unparalleled luxury to consumers.
2. Craftsmanship and Artistry - The trend for bespoke luxury cars creates opportunities for skilled craftsmen and artisans to showcase their talents and provide unique value to the industry.
3. Luxury Interior Design - The trend towards illuminated luxury details in high-end cars opens up new opportunities for interior designers to create innovative and visually stunning designs for the luxury space.
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