Luxury vehicle brands are branching out into new, unexpected territories like creating luggage collections such as the Rolls-Royce Wraith lineup.
Designed with the advice of head butlers from grand hotels around the world, the Rolls-Royce Wraith luggage collection is intended to match the very vehicle it shares a name with.
The Rolls-Royce Wraith luggage is designed to feature equal weight distribution, stitching that's invisible and magnetic locking fasteners to ensure a clean close trip after trip. Although luxury luggage collections have traditionally been limited to brands like Louis Vuitton and Goyard, the Rolls-Royce Wraith lineup offers designs that are more masculine and lifestyle-focused.
The Rolls-Royce Wraith luggage collection features three bags, two cases and a carrier which can be purchased from Rolls-Royce dealers as a set or individually.
What's Driving This Trend
- Luxury Vehicle Luggage Collections
- Opportunity for luxury vehicle brands to expand into new product lines, like luggage collections, to enhance their brand offerings.
- Tailored Luggage Design
- Disruptive innovation opportunity for luggage brands to collaborate with luxury car manufacturers to create custom-designed luggage collections that perfectly match their vehicles.
- Masculine Lifestyle-focused Designs
- Opportunity for luxury luggage brands to target the male demographic by creating designs that align with their lifestyle and preferences.
Who This Affects Most
- Luxury Vehicle Manufacturing
- Disruptive innovation opportunity for luxury vehicle manufacturers to diversify their offerings by creating high-end luggage collections that complement their vehicles.
- Luxury Luggage Manufacturing
- Opportunity for luxury luggage brands to expand their product lines by collaborating with luxury car manufacturers to create co-branded custom luggage collections.
- Hospitality Industry
- Opportunity for luxury hotel brands to partner with luxury car manufacturers and provide exclusive luggage collections that match the lavish experience of their guests.
