The Ludo Soccer Ball may look familiar to some, especially those with a humanitarian streak. That is because it is almost identical to the Soccket ball created and released by the same company, Uncharted Play. Instead of being geared to those living in third world countries and generating energy to power electric lights, the Ludo Soccer Ball targets first world individuals. By interacting with the ball, they will raise money for various causes and charities to help make other people's lives better.
Essentially, the Ludo Soccer Ball tracks play time through an embedded chip that sends the data to The Play Fund, an online giving platform. The data racks up points that go to a good cause. The donation is covered by the initial purchase of the ball as well as through corporate sponsors.
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