The Ludo Soccer Ball may look familiar to some, especially those with a humanitarian streak. That is because it is almost identical to the Soccket ball created and released by the same company, Uncharted Play. Instead of being geared to those living in third world countries and generating energy to power electric lights, the Ludo Soccer Ball targets first world individuals. By interacting with the ball, they will raise money for various causes and charities to help make other people's lives better.
Essentially, the Ludo Soccer Ball tracks play time through an embedded chip that sends the data to The Play Fund, an online giving platform. The data racks up points that go to a good cause. The donation is covered by the initial purchase of the ball as well as through corporate sponsors.
Why This Trend Is Growing
- Do-good Sports Equipment
- Sports equipment that integrates charitable giving and social responsibility into its function.
- Smart Sports Equipment
- Sports equipment that utilizes technology to track analytics, performance, and social impact.
- Consumer Philanthropy
- Consumer products and services that allow individuals to incorporate social giving into their daily lives.
Industries Being Reshaped
- Sporting Goods Industry
- Incorporating charitable giving into sporting equipment can create a unique selling proposition and generate positive social impact.
- Tech Industry
- Incorporating sensors and analytics into sports equipment can enable new product features and value propositions.
- Social Impact Industry
- Partnering with companies that integrate social impact into their products can provide new opportunities to raise awareness and funds for charitable causes.
