Lucozade Zero Tropical Follows on Consumer Demand
Michael Hemsworth — February 10, 2021 — Marketing
References: lucozade & talkingretail
The Lucozade Zero Tropical is one of the latest flavor offerings from the Suntory Beverage & Food-owned brand for the UK market that follows on consumer demand. The drink comes in response to the growing popularity of low to no-sugar soft drinks that presently make up more than half of the sales volume. The drink will come in 500ml bottles for £1.49 each with a four-pack of 380ml servings for £2 also being launched come February 15, 2021.
Head of Lucozade Energy at Suntory Beverage & Food GB&I Zoe Trimble spoke on the new Lucozade Zero Tropical saying, "When we were planning this launch, we spoke to retailers and 84% told us they would be interested in stocking a new flavor from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavor was available – so the opportunity for this new Tropical launch was clear. Lucozade is famous for its impressive flavors range and so we knew we needed to be on-trend and go big with this launch. With our track record of new product launches and tropical-flavored energy drinks growing at 22%, we are confident our newest flavor, Lucozade Zero Tropical, will support our retail partners at launch and beyond.”
Head of Lucozade Energy at Suntory Beverage & Food GB&I Zoe Trimble spoke on the new Lucozade Zero Tropical saying, "When we were planning this launch, we spoke to retailers and 84% told us they would be interested in stocking a new flavor from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavor was available – so the opportunity for this new Tropical launch was clear. Lucozade is famous for its impressive flavors range and so we knew we needed to be on-trend and go big with this launch. With our track record of new product launches and tropical-flavored energy drinks growing at 22%, we are confident our newest flavor, Lucozade Zero Tropical, will support our retail partners at launch and beyond.”
Trend Themes
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Low-sugar Soft Drinks — There is a growing demand for low-sugar soft drinks, which presents an opportunity for drinks manufacturers to create new flavors with less sugar.
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Tropical-flavored Drinks — Tropical-flavored drinks are currently on-trend and experiencing growth, creating an opportunity for drinks manufacturers to develop new offerings in this flavor category.
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Convenient Packaging — Consumers are looking for convenience when purchasing drinks, creating an opportunity for manufacturers to offer bottled and packaged options with varying serving sizes to meet consumer demand.
Industry Implications
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Soft Drink Manufacturing — Soft drink manufacturers can capitalize on the growing demand for low-sugar options and tropical flavors by developing new products that meet consumer preferences.
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Packaging and Bottling — There is a growing demand for convenient packaging options, presenting an opportunity for packaging and bottling companies to create innovative solutions that meet consumer needs.
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Retail Sales — Retailers can capitalize on the demand for low-sugar and tropical-flavored drinks by stocking new products and marketing them to consumers who are seeking these options.
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