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Cereal-Inspired Marshmallows

Jet-Puffed Created Real Lucky Charms Marshmallows

— August 10, 2019 — Lifestyle
Lucky Charms fans have been treated to everything from craft beer to sneakers inspired by colorful Lucky Charms marshmallows, as well as special edition cereal boxes of the product containing only dried marshmallows—now, thanks to Jet-Puffed, fans can enjoy yet another take on the multi-colored marshmallows.

The Jet-Puffed Lucky Charms Magically Delicious Marshmallows are just as colorful and shapely as ever, including green shamrocks, pink hearts, yellow stars and blue crescent moons. These new treats will be a permanent addition to Jet-Puffed's product line, offering a way for Lucky Charms lovers to indulge in real marshmallows for snacks well beyond breakfast. When it comes to enjoying the colorful treats, Jet-Puffed recommends them for snacks and desserts.
Trend Themes
1. Cereal-inspired Marshmallows - Incorporating cereal-inspired marshmallows into various products and experiences is a disruptive innovation opportunity.
2. Lucky Charms-inspired Products - Creating a range of products inspired by the iconic Lucky Charms marshmallows offers a disruptive innovation opportunity.
3. Expanding Snack Options - Introducing new snack options like Lucky Charms marshmallows opens up disruptive innovation opportunities in the snack industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating cereal-inspired marshmallows into their products to offer unique and appealing options to consumers.
2. Cereal Manufacturing - Cereal manufacturers can consider partnering with marshmallow brands to launch special edition products incorporating Lucky Charms marshmallows, attracting new customers and creating a disruptive innovation in the cereal industry.
3. Confectionery - The confectionery industry can leverage the popularity of Lucky Charms marshmallows to create innovative confectionery products and disrupt the market with unique offerings.
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