Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Lucky Charms Frosted Flakes' is a New Two-in-One Cereal

 - Jan 5, 2018
'Lucky Charms Frosted Flakes' is a new creation from General Mills that will appeal to fans of both original cold cereals.

Many consumers, young and old, make a habit of eating the crunchy oat pieces in Lucky Charms cereal first to save the sugary marshmallows for last. When General Mills shared special-edition boxes of marshmallow-only Lucky Charms, people of all ages were understandably excited. Now, consumers have the chance to enjoy two of their favorite breakfast cereals together with Lucky Charms Frosted Flakes, which swaps the original oat pieces found in Lucky Charms cereal with sweetened corn flake pieces.

In recent years, breakfast cereals have become part of a category that has struggled to satisfy consumers who desire healthy, on-the-go meals. However, a number of reinvented cereals are being released that are irresistible for their nostalgia factor.