The popular fast-casual restaurant chain, Subway, recently announced its releasing two new sandwiches to its Limited-Time Offer Collection that are "sure to warm up fans as the weather gets colder." The new additions include the Frank’s Red Hot® Buffalo Chicken and the BBQ Chicken.
The Frank’s Red Hot® Buffalo Chicken features tender chicken strips and the brand's new Buffalo sauce, made exclusively with Frank’s Red Hot® sauce and topped with fresh lettuce, tomatoes, cucumbers, and ranch dressing on your choice of bread. The BBQ Chicken, on the other hand, is made with tender chicken strips toasted with our sweet BBQ sauce, finished with fresh lettuce, tomatoes, red onions, and pickles.
The new sandwiches will be available for a limited time at participating Subway locations.
Image Credit: Subway
Key Themes Behind This Trend
- Limited-time Offer Collection
- Opportunity for other fast-casual restaurants to create their own limited-time offer collections to attract customers.
- Buffalo Sauce
- Potential for food manufacturers to create and market their own versions of buffalo sauce to be used in chicken sandwiches.
- Sweet BBQ Sauce
- Opportunity for sauce manufacturers to develop and promote their own sweet BBQ sauce for use in various food applications.
Where This Applies
- Fast-casual Restaurants
- Chance for fast-casual restaurants to introduce new limited-time offer collections and attract customers.
- Food Manufacturers
- Opportunity for food manufacturers to develop and market their own versions of popular sauces like buffalo sauce and sweet BBQ sauce.
- Sauce Manufacturers
- Potential for sauce manufacturers to create and promote their own unique sauces for use in sandwiches and other food products.
