Subway has unveiled its third new sandwich of 2022, the 'Honey Mustard Rotisserie-Style Chicken Sub.' This sub was released as part of Subway's 'Eat Fresh Refres' menu update for 2022. This sandwich is part of the brand's specialty subs so it can be ordered in either 6-inch or 12-inch sizes on the bread of the customer's choosing, and it can be ordered as part of a combo with a drink and snack.
While the majority of the toppings can be customized on this sandwich in Subway's regular fashion, the preset toppings are rotisserie-style chicken, fresh vegetables, and the brand's 'Honey Mustard' sauce. The standard bread for this sandwich is a new bread to Subway's roster, the 'Hearty Multigrain' bread, which is a thicker and more flavorful version of its existing multigrain bread.
Image Credit: Subway
Key Themes Behind This Trend
- Rotisserie Style Sandwiches
- Expand the trend by introducing new and unique rotisserie-style sandwiches with globally inspired flavors.
- Specialty Subs
- Create a range of specialty subs with unique sauce and filling combinations to boost customer appeal and loyalty.
- Menu Refresh
- Revamp menus periodically with new and engaging offerings to retain customers and stay ahead of the competition.
Where This Applies
- Fast Food
- Offer premium and unique options to the fast food industry and cater to customers with varying preferences and tastes.
- Casual Dining
- Introduce rotisserie-style sandwiches and specialty subs to casual dining restaurant chains that wish to cater to the lunch and dinner crowd.
- Grab-and-go Outlets
- Introduce fresh and quick options to grab-and-go outlets that target busy people who want wholesome and flavorful meals on-the-go.
