Atlanta rapper Gucci Mane is the face of the LRG 2012 Holiday Lookbook -- well, at least one of the faces.
The rapper best known recently for his facial tattoo of an ice cream cone becomes the newest hip hop artist to jump in an LRG campaign. In the past, rappers like Drake and Wacka Flocka (who is part of Brick Squad with Gucci) were featured by the California-based street wear company.
The LRG 2012 Holiday Lookbook is titled 'High End Lowflies' because it's meant to portray hustlers living the high life. Others included in the lookbook are POSE, Chris Grenier (snowboarder), Felipe Hustavo (skateboarder) and Chico Brenes. The collection includes graphic tees, outerwear, pullover hoodies, sweaters, button-downs and denim. It is available now online and in select stores in limited quantities.