Atmabala recently announced the launch of the new Btein Chocolate Almond and Almond Coconut Energy Bars, both of which are made with Ashwagandha, an ancient healing root that helps relieve stress. The brand aimed to find a healthy nutritional bar that was high in protein with a Low Glycemic Index. Having a lower glycemic index helps to improve cholesterol levels, support weight loss, and reduce the risk of heart disease, among other health benefits.
“We wanted to fuse western nutritional science with the eastern Ayurveda healthy lifestyle to create a wholesome protein bar that is tasty,” said Saran Shanmugam, founder of Atmabala, based in North Carolina, which makes Btein Bars. “Our protein bars contain Ashwagandha, which is known as a stress buster and energy booster.”
Key Themes Behind This Trend
- Ashwagandha-infused Protein Bars
- The inclusion of Ashwagandha root in protein bars offers consumers a convenient way to reduce stress and improve overall health.
- Low-glycemic Snack Foods
- As more consumers prioritize low glycemic foods for their health benefits, there is an opportunity for companies to innovate and create more options in the snack food market.
- East-west Nutritional Fusion
- Combining Ayurvedic principles with western nutritional science creates a unique selling point for health food products and a potential source of disruption in the industry.
Where This Applies
- Health Food and Wellness
- The health food and wellness industry can benefit from incorporating Ayurvedic principles and low glycemic ingredients to provide consumers with innovative and nutritious products.
- Snack Food
- The snack food industry can capitalize on the trend towards healthier, low glycemic options by introducing products that offer convenience and health benefits without sacrificing taste.
- Alternative Medicine
- Ayurvedic principles and herbs like Ashwagandha can be incorporated into mainstream health products, disrupting the traditional pharmaceutical industry and offering more natural, holistic alternatives.
