In an effort to meet the growing consumer demand for low-alcohol drink options, Curry Up Now has introduced a new lineup of Low Proof Cocktails in the Bay Area.
Curry Up Now recently introduced a Low Proof Cocktail menu at all of its Bay Area locations as part of its Mortar & Pestle bar brand. All of the new cocktails are made with wine or low proof spirits, resulting in a lower alcohol content overall. As Curry Up Now CEO Akash Kapoor explains, "With the increasing trend of lighter alcoholic beverages, we wanted to create a line of low proof cocktails that would offer guests a wider variety of drink options and incorporate the creativity that Curry Up Now is known for into sippable creations that pair with our innovative eats.”
Available for takeout or in-store dining, the new Low Proof Cocktails include flavorful options like Mango Sangria, Sherry & Tonic, and Spritz Life.
Image Credit: Curry Up Now
Key Themes Behind This Trend
- Low-alcohol Drink Options
- Creating low-alcohol cocktails to meet the growing consumer demand for lighter alcoholic beverages.
- Leveraging Creativity in Low Proof Cocktails
- Incorporating innovative and creative flavors into low proof cocktails to offer guests a wider variety of drink options.
- Rise of Low Proof Spirits
- Utilizing low proof spirits in cocktails to reduce the overall alcohol content and cater to health-conscious consumers.
Where This Applies
- Food and Beverage
- The food and beverage industry can offer a range of low proof cocktails to cater to consumers seeking lighter alcoholic options.
- Hospitality
- The hospitality industry can incorporate low proof cocktails into their drink menus to appeal to health-conscious guests looking for flavorful alcohol alternatives.
- Alcohol and Spirits
- The alcohol and spirits industry can explore the production and marketing of low proof spirits to tap into the growing demand for lighter drinks.
