Brands that have launched loungewear collections have found great success during the pandemic, as consumers look for comfort-focused designs to help them get through unprecedented times. Madewell's new loungewear collection, MWL: Make Weekends Longer, was designed to give people exactly what they want, as it was actually crowdsourced with the super-shoppers in the Madewell Group Chat.
In the MWL collection, all styles are under $100 and Madewell is offering bundled pairs at a discount. The loungewear collection includes comfortable classics like hooded sweatshirts, sweatpants and jumpsuits made with materials like organic cotton, recycled polyester or a mix of both. Beyond sharing styles that are ultra-comfortable, MWL supports the brand's goal of being carbon-neutral by 2030.
Image Credit: Madewell