The Madewell Group Chat Helped to Create the MWL Collection
Laura McQuarrie — October 21, 2020 — Fashion
References: madewell & refinery29
Brands that have launched loungewear collections have found great success during the pandemic, as consumers look for comfort-focused designs to help them get through unprecedented times. Madewell's new loungewear collection, MWL: Make Weekends Longer, was designed to give people exactly what they want, as it was actually crowdsourced with the super-shoppers in the Madewell Group Chat.
In the MWL collection, all styles are under $100 and Madewell is offering bundled pairs at a discount. The loungewear collection includes comfortable classics like hooded sweatshirts, sweatpants and jumpsuits made with materials like organic cotton, recycled polyester or a mix of both. Beyond sharing styles that are ultra-comfortable, MWL supports the brand's goal of being carbon-neutral by 2030.
Image Credit: Madewell
In the MWL collection, all styles are under $100 and Madewell is offering bundled pairs at a discount. The loungewear collection includes comfortable classics like hooded sweatshirts, sweatpants and jumpsuits made with materials like organic cotton, recycled polyester or a mix of both. Beyond sharing styles that are ultra-comfortable, MWL supports the brand's goal of being carbon-neutral by 2030.
Image Credit: Madewell
Trend Themes
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Loungewear Collections — Opportunity to tap into the growing demand for comfortable and stylish loungewear amidst the pandemic crisis.
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Crowdsourced Design — Disruptive innovation opportunity to involve customers in the design process and create products that meet their specific needs and preferences.
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Sustainable Materials — Opportunity to capitalize on the eco-conscious consumer trend by offering loungewear made from organic cotton and recycled polyester.
Industry Implications
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Fashion — Fashion industry can leverage the trend of loungewear collections by creating stylish and affordable options to cater to the demand.
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Retail — Retail industry can benefit from crowdsourced design by engaging customers and creating a personalized shopping experience.
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Textile — Textile industry can explore the use of sustainable materials in loungewear production to align with the growing demand for eco-friendly products.
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