On-the-Go Breadstick Biscuit Snacks

The Lotus Biscoff & Go Snacks are Highly Portable

The Lotus Biscoff & Go snack has been unveiled by the brand as a new convenient food product for consumers that will enable them to fuel up while out of the house in a low-cost manner. Priced at just £1, the snack consists of breadsticks that have been paired with a biscuit spread for dipping to satisfy those with a sweet tooth and also make the product applicable to consumers of all ages. The product is also suitable for those with a dairy intolerance and/or those who follow a vegan diet.

The Lotus Biscoff & Go snack was explained further by Category Marketing Manager for Lotus Bakeries Frances Booth who said, "It all began with a little red biscuit and now we have become a three category brand with the launch of Biscoff & Go rooting us firmly in the food-to-go market and driving sales in a new direction. We are delighted to introduce Biscoff & Go in the UK, so that our customers can enjoy the taste of Lotus Biscoff anytime, anywhere and in a handy dunk and go format. Biscoff & Go is the perfect snack and another way in which retailers can benefit from the nation’s continued obsession with the unique caramelised flavour of Lotus Biscoff.”

Convenient Food Snacking
Opportunity to create more portable and convenient snack options for busy consumers on-the-go.
Alternative Dipping Options
Possibility to explore innovative combinations of breadsticks and dipping spreads to provide unique flavor experiences.
Specialty Diet-friendly Snacks
Potential to develop snacks that cater to specific dietary needs, such as dairy intolerance and vegan diets.

Sectors Adopting This

Food and Beverage
Opportunity for food and beverage companies to tap into the growing demand for convenient and portable snacks.
Snack Foods
Disruptive innovation chances in the snack food industry to create unique and novel combinations of breadsticks and dips.
Health and Wellness
Potential for health and wellness companies to develop specialty snacks that cater to specific dietary restrictions and preferences.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 43%
Freshness 9%