F2 Freestylers, the football-crazy duo with a massive following on social media channels, are expanding from new media into more traditional channels with the newly announced reality TV series 'Lost in Europe.' In the 10-episode series Jezza and Willy, the lads who make up F2 Freestylers, will adventure to ten of Europe's biggest football cities; the catch is that they have to get through each city without using any of their own cash, relying instead on their football skills to pay the bills.
Part of the appeal of social media content is that viewers feel as though they're getting an unfiltered look at the creators' lives. Reality TV is the traditional media best suited to that perception, so moving from YouTube and Instagram to 'Lost in Europe' is a savvy move for the F2 Freestylers. And considering that F2 Freestylers 'Ultimate Soccer Skills' YouTube channel has over 5.5 million subscribers, the new program is equally shrewd on the part of Insight TV, the broadcaster behind the series.
Why This Trend Is Growing
- Football Reality Shows
- Creating reality TV shows centered on the world of sports is becoming a popular trend among social media influencers.
- Cross-platform Branding
- Social media influencers are expanding their brands from new media to more traditional channels like reality TV.
- Branded Content
- Brands are seeking opportunities to leverage the large social media following of influencers through collaborations on reality TV shows.
Industries Being Reshaped
- Broadcasting
- Insight TV, the broadcaster behind 'Lost in Europe', is benefiting from partnerships with social media influencers to attract larger audiences.
- Sports
- Reality TV shows like 'Lost in Europe' provide an opportunity to showcase the unique experiences of athletes and sports enthusiasts.
- Marketing and Advertising
- Collaborating with social media influencers on branded content for reality TV shows creates a new avenue for marketing and advertising.
