At last month's Architectural Digest Home Design Show, interior designer Lori Morris launched her brand in New York City with a breathtaking floral installation. Featuring florals by wedding planner Preston Bailey, the magical rose tree was composed of 2500 silk roses. The House of LMD even ran a social media campaign where they asked the trade show attendees to guess how many roses were used.
Based in Toronto, Lori Morris used the fantasy floral arrangement as a symbolic approach to design. The rose tree served as an expression of the design firm's creativity they provide to their clients. Known for luxury design, the House of LMD booth also showcased previous work as a slideshow on video panels on the exterior of their booth.
What Makes This Trend Stand Out
- Fantasy Floral Installations
- The rise of immersive floral installations that tell a story can offer unique and memorable experiences for those looking for luxury design.
- Social Media Campaigns
- Inspiring social media campaigns, like House of LMD's, can potentially increase brand awareness and audience engagement during live events.
- Virtual Reality Booth Experiences
- Virtual and augmented reality booth experiences can be an innovative way to showcase a brand's previous work and engage attendees in a more interactive and immersive way.
Sectors Adopting This
- Event Planning Industry
- Working with talented florists to create fantasy installments that cater to client's desires can disrupt and elevate the event planning industry.
- Social Media Marketing Industry
- Creating memorable and engaging social media campaigns for live events can significantly enhance the social media marketing industry's value and aesthetics.
- Interior Design Industry
- Incorporating creative and immersive booth experiences that showcase a firm's past and current work can set a new standard for the interior design industry's live event booths.
