At last month's Architectural Digest Home Design Show, interior designer Lori Morris launched her brand in New York City with a breathtaking floral installation. Featuring florals by wedding planner Preston Bailey, the magical rose tree was composed of 2500 silk roses. The House of LMD even ran a social media campaign where they asked the trade show attendees to guess how many roses were used.
Based in Toronto, Lori Morris used the fantasy floral arrangement as a symbolic approach to design. The rose tree served as an expression of the design firm's creativity they provide to their clients. Known for luxury design, the House of LMD booth also showcased previous work as a slideshow on video panels on the exterior of their booth.