The Lorenzo Marcucci Flaunt shoot is all about punk style and a "who cares" attitude. Shot for the Flaunt magazine 2011 issue, the spread is called 'Nevermind the Bunga Bunga, this is About Heartbreak' and features a trio of rebellious teens taking to the streets of an Italian city.
Photographer Lorenzo Marcucci captures models Caterina Ravaglia, Giacomo Berardo and Max Panichetti, who give off a "don't mess with us" attitude as go from hanging out in a cobble-stoned back alley to taking a messy walk down the Italian coastline.
The Lorenzo Marcucci Flaunt spread, which was styled by Riccardo Slavik, features casual punk styles including funky printed tees, a studded clutch and a plaid wrap -- worn over top jeans.
Why This Trend Is Growing
- Rebellious Fashion
- Opportunity for fashion companies to embrace punk style and celebrate non-conformity.
- Street Photography
- Opportunity for photographers to capture raw, edgy images of youth culture.
- Anti-establishment Attitude
- Opportunity for brands to align with an edgier, rebellious image and capture the attention of younger, non-conforming audiences.
Industries Being Reshaped
- Fashion
- Fashion companies can create punk-inspired collections, marketing them toward non-conformist youth markets.
- Photography
- Professional and amateur photographers can capture raw, edgy images of youth culture for fashion, music, and lifestyle brands.
- Marketing and Advertising
- Brands can utilize edgier, punk-inspired imagery and messaging to capture the attention of non-conforming youth markets.
