LOL Surprise is crossing over into the world of Roblox with the LOL Surprise Official Party, a kid-safe digital game that lets kids mix and match outfits and accessories, participate in challenges and more. The experience was created with co-play in mind and it offers dance-offs, unlockable rewards and more experiences for the whole family.
To kick off the new way for kids to play, the brand launched a LOL Surprise campaign that gives kids the chance to play alongside their favorite gaming influencers, live, on secure, moderated servers. With co-play and collaboration at the center of the game, the campaign also gives young fans the chance to share feedback and have their thoughts and opinions heard regarding the game.
Why This Trend Is Growing
- Kid-safe Digital Games
- Disruptive innovation opportunity for child-friendly gaming experiences with co-play and collaboration at the center.
- Celebrity and Influencer Collaborations
- Disruptive innovation opportunity for brand partnerships with popular gaming influencers and celebrities for interactive experiences.
- Interactive Family Experiences
- Disruptive innovation opportunity for creating interactive digital experiences for the whole family to enjoy together.
Industries Being Reshaped
- Gaming
- Disruptive innovation opportunity for the gaming industry to develop more kid-friendly games with interactive and collaborative features.
- Toy and Entertainment
- Disruptive innovation opportunity for toy and entertainment companies to incorporate digital and interactive experiences in their products for children and families.
- Social Media and Influencer Marketing
- Disruptive innovation opportunity for social media and influencer marketing industries to collaborate with brands and develop engaging interactive experiences for audiences.
