Fluid Structural Lighting Collections

Sebastian Herkner Designs the Loja Lights for Midgard Licht

Sebastian Herkner designs the Loja collection of lights for German brand Midgard Licht. It is defined by curved paper lampshades which are carefully angled to control the direction of light. The namesake nods to Loja Saarinen, who is a Finnish-American textile artist and sculptor.

The capsule is made up of a floor lamp, pendant lamp, and table lamp -- all of which are made with the sweeping paper shade at a tilt. Designer Sebastian Herkner speaks on the design, "The soft, dynamic shape of the lampshade encourages interaction and invites users to direct the light as they wish. Like a hat that you wear casually on your head, the shade can be swivelled into the desired position with a flick of the wrist."

Image Credit: Midgard Licht

Customizable Lighting
The ability for users to easily adjust and direct light positions emphasizes a growing trend in personalized and adaptable lighting solutions.
Soft-structure Design
Designs using curved and pliable materials like paper provide innovative opportunities for creating versatile and dynamic lighting forms.
Textile-inspired Fixtures
Lighting collections taking inspiration from textile arts introduce a cross-disciplinary approach that merges aesthetics with functionality.

Industries Being Reshaped

Lighting Design
Advancements in flexible and adaptable design techniques offer new possibilities for creating interactive lighting products.
Interior Design
The integration of customizable and artistic lighting fixtures into interiors exemplifies a shift towards more user-centric design environments.
Textile Arts
This intersection of textile influences in product design opens avenues for collaboration across industries, merging materials and functionalities in unique ways.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 33%
Freshness 45%