Moose Toys' Real Littles are Functional Micro-Collectibles
Laura McQuarrie — March 2, 2021 — Life-Stages
References: toyworldmag
Moose Toys captured the hearts of many with its tiny Shopkins and it is now introducing a new line of functional miniatures called Real Littles that includes small-scale locker toys. The fully functional micro-collectibles appeal to kids and collectors who want adorably sized versions of working items. Already, the line has introduced mini backpacks and fashion-forward handbags, and now old-school school lockers are being reinvented.
Like school lockers, these toys are customizable, and their functions can be enhanced with working accessories. Real Littles Lockers include extravagant surprises like rugs, chandeliers, stickers and stationery, plus working locks and duffle bags.
The toys promise to be especially popular with kids who have made the switch to learning from home, virtually, full-time, and miss being able to use lockers to store their personal items.
Like school lockers, these toys are customizable, and their functions can be enhanced with working accessories. Real Littles Lockers include extravagant surprises like rugs, chandeliers, stickers and stationery, plus working locks and duffle bags.
The toys promise to be especially popular with kids who have made the switch to learning from home, virtually, full-time, and miss being able to use lockers to store their personal items.
Trend Themes
1. Functional Miniatures - Expanding functional miniatures trend to other items presents opportunities for creating diverse collectibles.
2. Reinvented Vintage Items - Reinventing vintage items such as school lockers with new features not only caters to nostalgia but also attracts a contemporary audience.
3. Customizable Collectibles - Providing customers with customization options for collectibles could lead to creating unique and personalized products.
Industry Implications
1. Toy Industry - Innovating with functional miniatures, customizable toys and reinventing vintage items can create new opportunities in the toy industry.
2. Education Industry - Functional miniatures are especially popular with virtual students and presenting them in educational settings could increase their appeal.
3. Fashion Industry - Expanding on functional miniature handbags and backpacks can create unique accessories and merchandise within the fashion industry.
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