The UK-based food company Binghams recently released a line of potted pulled pork that is only made from locally sourced pork. In recent years, consumers have become increasingly concerned about exactly where their food is coming from. This new range caters to conscious shoppers who are looking for local products.
The new potted pulled pork range from Binghams uses prime pork shoulder that has been slow-cooked and pulled into strips. The company only uses locally sourced pork from British farmers in order to support the domestic agriculture sector.
Although potted pork is a product generally purchased by older consumers, the use of locally sourced ingredients appeals to millennials' desire to eat a more local and eco-friendly diet.
Locally Sourced Pork Products
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