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London's LN-CC Offers Masculine Ensembles

 - Aug 25, 2010   Updated: Jul 19 2011
References: ln-cc & dazeddigital
In October, London's newest concept store, LN-CC, will launch its physical boutique. What's different about LN-CC is that it offers a creative mélange of womenswear and menswear clothing -- but all of the pieces are focused on menswear.

The women's clothing will be less girly and more masculine than what you see in current high-end womenswear boutiques. LN-CC will sell avant-garde designer brands like Sasquatch, Damir Doma, Rock Owens and Unused.

Implications - This is a step in the right direction for style-conscious women who do not find excitement in extremely feminine clothes. The LN-CC stands to benefit from a gaggle of women who prefer their clothing to resemble that of a man, but are still able to make those clothes look sexy.