In October, London's newest concept store, LN-CC, will launch its physical boutique. What's different about LN-CC is that it offers a creative mélange of womenswear and menswear clothing -- but all of the pieces are focused on menswear.
The women's clothing will be less girly and more masculine than what you see in current high-end womenswear boutiques. LN-CC will sell avant-garde designer brands like Sasquatch, Damir Doma, Rock Owens and Unused.
Implications - This is a step in the right direction for style-conscious women who do not find excitement in extremely feminine clothes. The LN-CC stands to benefit from a gaggle of women who prefer their clothing to resemble that of a man, but are still able to make those clothes look sexy.