BlackMP Living Water Boasts Minerals, Electrolytes and More
Laura McQuarrie — November 4, 2016 — Lifestyle
References: blackmp.tech & bevindustry
BlackMP Living Water is a new creation from Foods For Athletes, which offers a base of alkaline water that's enhanced with probiotics, trace minerals, electrolytes and a PH level of 10—all without any sugar, calories, artificial flavors or colors.
As its name suggests, the living water beverage boasts a unique color that makes it stand out from other comparable athletic performance athletic drinks and enriched water beverages on the market.
While many consumers would likely report that they would have been hesitant to drink a black-colored beverage in the past, an increased focus on health and experimentation with regards to food and drinks has changed the minds of the majority, making an option like BlackMP Living Water incredibly appealing.
As its name suggests, the living water beverage boasts a unique color that makes it stand out from other comparable athletic performance athletic drinks and enriched water beverages on the market.
While many consumers would likely report that they would have been hesitant to drink a black-colored beverage in the past, an increased focus on health and experimentation with regards to food and drinks has changed the minds of the majority, making an option like BlackMP Living Water incredibly appealing.
Trend Themes
1. Probiotic Beverages - The trend of enhancing beverages with probiotics provides an opportunity for innovative drink makers to appeal to health-conscious individuals seeking functional beverages.
2. Alkaline Water - The trend of alkaline water with a high PH level provides an opportunity for disruptive innovation in the enhanced water beverage market to offer more products that focus on natural health benefits.
3. Non-traditional Colors - The trend of non-traditional colored beverages provides an opportunity for creative brand differentiation in the crowded sports drink market.
Industry Implications
1. Beverage Industry - Players in the beverage industry can explore probiotic enhancement and alternative colors to appeal to consumers seeking healthier, more unique drink options.
2. Natural Health Industry - The natural health industry can leverage the trend of alkaline water and probiotic enhancement to offer innovative functional beverages for health-conscious consumers.
3. Sports Nutrition Industry - Sports nutrition brands can differentiate themselves in the market by offering unique, non-traditional colored sports drinks with added benefits like probiotics and minerals.
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