Artistic Wall Gardens

The 'Living Green Wall Planter' Cleans the Air and Boosts Decor

Plants are not only attractive as decor pieces, but they also serve as natural air purifiers, and the Living Green Wall Planter from Chinese company Zhejiang Nashou is designed to provide both of those benefits. The hanging garden system is contained within a classic, elegant-looking oil painting frame, giving it a highbrow appeal that diverges from the typical smart planter's austere, sterile aesthetic.

Each Living Green Wall Planter unit has room for multiple different plant boxes. Zhejiang Nashou offers several species of plants to go in the frames, which gives consumers the freedom to mix and match depending on their personal tastes and expectations for the piece. Some plants are more explicitly suited to helping air quality, while others are fragrant and interesting decor additions.

Living Green Walls
The trend of using living green walls as decorative home and office additions that improve air quality.
Smart Living Planters
The trend of smart planters which have wireless connectivity and can automatically monitor and care for plants - attracting a new wave of eco-conscious urbanites.
DIY Plant Kits
The trend of DIY plant kits which give individuals the tools and resources needed to create and grow wall gardens on their own with the help of technology.

Who This Affects Most

Home Decor
The home decor industry has the potential disrupt existing industries with the move towards eco-friendlier options like living green walls and smart planters.
Building Architecture
The building architecture industry can incorporate living green walls as design features which can substantially impact the aesthetics and air quality of a building.
Plant Industry
The plant industry can take advantage of the trend towards DIY plant kits to create new revenue streams and market to aspiring plant owners looking to create their own wall gardens.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 38%
Freshness 8%

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