Living Couture

The Fashion & Architecture Exhibit Shows a Living Floral Dress

This amazingly creative living floral dress from Mattijs van Bergen and Anouk Vogel mixes architecture with creativity and fashion in the form of this living dress.

The dress actually has flowers that are kept alive from the individual vases of water that comprise the dress. The idea is that the living floral dress can stay up to date with fashion trends since the wearer can change the dress' colors by replacing the flowers. What in incredible idea!

Living Fashion
The trend of merging nature and fashion with living materials to create one-of-a-kind pieces.
Interactive Apparel
The trend of connecting technology and fashion to create clothing that interacts with the environment and/or wearer.
Sustainable Clothing
The trend of incorporating natural elements and sustainable materials into clothing designs in order to reduce the environmental footprint of the fashion industry.

Industries Being Reshaped

Fashion
The fashion industry should explore innovative ways to incorporate nature into clothing designs to create unique, sustainable and interactive pieces that connect with consumers.
Technology
As technology advances, businesses should explore how to incorporate it into clothing to develop innovative, interactive and personalized garments.
Architecture
The architecture industry can look at ways to merge the design principles of architecture and fashion to create interactive and sustainable wearable art pieces.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 59%
Freshness 8%